H O R I Z O N   F A D E
Ideal 7 translates the visual world of a place into commissioned fined art, wearable pieces, and objects carried beyond the space.


All product images shown in this preview are digital renderings intended to communicate the proposed design, color, and placement. Following receipt of the deposit, physical samples will be produced and provided for review and approval before full production begins.


W H Y   D A Z E D

The magenta and blue colorways fit Dazed by translating the store's bold, high contrast atmosphere into wearable art, with saturated color dissolving into black like light moving through a photographed environment.  They create a strong opening assortment while allowing the same artistic language to expand into additional colorways for different locations, seasons, or store rotations.



P R O D U C T   D E T A I L S


WEARABLE ART

Horizon Fade Hoodie is produced on a heavyweight oversized hoodie with a structured drape, soft hand, and functional two-way stretch. The smooth 372 GSM cotton blend surface supports saturated, high definition all over printing, allowing each colorway to dissolve cleanly into black across the body and sleeves.

Main body: 80% cotton, 20% polyester
Main fabric weight: 372 GSM / 10.97 oz. per sq. yd.
Ribbing: 97% cotton, 3% elastane
Ribbing weight: 350 GSM / 10.32 oz. per sq. yd.
Heavyweight structured construction
Oversized fit with dropped shoulders
Soft-touch finish with enhanced durability
Functional two-way stretch
Premium ribbed cuffs and hem
Smooth surface optimized for high-definition printing
Moon patch with interior label
Blank garment sourced from Mexico
Available sizes 2XS-6XL



ARRIVAL OBJECT

Horizon Fade Duffle translates the collection’s saturated color-to-black gradient into a structured travel object. It is designed to hold its shape while remaining flexible enough to move comfortably with the wearer. Durable construction, practical storage, and a refined black faux-suede interior balance form, function, and style.

9.1"W x 20.1"L x 11.2"H
Weight: 3.3 lbs
100% Nappa leather exterior
Crafted and stitched by skilled leatherworkers in London
Luxurious black faux-suede lining
Spacious main compartment with internal pockets
Adjustable and removable shoulder strap
Structured carry handles
Protective metal feet at the base
Hand-painted leather edges
Available with gunmetal hardware
Top-stitching available in charcoal
Designed for travel, overnight use, and everyday movement


P R I C I N G   &   O R D E R   T E R M S


HORIZON FADE HOODIES

Wholesale Price: $100 per unit
Suggested Retail Price: $200 per unit
Retail Margin: 50%

Opening MOQ: 25 units per colorway
Production Lead Time: 2–3 weeks

Reorder MOQ: 100 units total. Reorder quantities may be freely distributed across approved colorways, with no minimum required for any individual colorway.


HORIZON FADE DUFFLE

Suggested Retail Price: $995 per unit
Proposed Dazed Share: 25% of each completed sale ($248.75 per unit)

The Horizon Fade Duffle is proposed as a VIP-exclusive collector edition offered through a revenue-share or consignment structure rather than as ordinary store merchandise.

Each colorway will be limited to 70 individually numbered pieces across the full Dazed network. Once the allocation for a colorway is complete, that edition will be closed and will not be reproduced in the same form.

Final payment schedule, inventory terms, fulfillment responsibilities, and revenue-share details will be confirmed by mutual agreement before production.


N E X T   S T E P S


To discuss the Horizon Fade collection, please contact hello@ideal7co.com.

Email: hello@ideal7co.com
Subject: Horizon Fade x Dazed Next Steps